state all the words and/or graphics that are
needed within your new logo
I.e. Business name, Limited or Ltd (if required)
Acronym (if required), Tag Line (if required)
What line of
business are you in?
values do you want to portray?
Technical and knowledgeable
Professional and reliable
Fun, innovative and evolving
If your business
could have a personality?
For example, would it... be male or female,
have a sense of humour or have strong ethics?
What is your
point of difference?
material should be taken into account?
Stationery - Business card, letterhead, envelope
Low resolution output - internal docs, email
signatures, fax headers etc
High resolution output - Brochures, building
signs, magazine adverts etc
Merchandise - clothing, pens, mouse pads etc
Who forms your
National or international corporate
Local small businesses
General public / home users
Professionals in your field
Who are your
What are your
Think in terms of colour, layout and the overall
did you find us?
State 'other' source
Colleague or Friend